Hype Zone to bring music, cheering to Richmond half marathon

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RICHMOND, Va. (WWBT) - Runners in the CarMax Richmond Half Marathon will find live music, cheering crowds and refreshments at the CarMax Halfway Hype Zone on Nov. 14.

The zone will be between miles 5 and 6 at Bryan Park, said Nan Callahan of Sports Backers.

“It adds exactly what the name says. Tons of hype to your halfway point course,” Callahan said.

The Richmond Marathon, Half Marathon and 8k have thousands of people in the community cheering... — The Richmond Marathon, Half Marathon and 8k have thousands of people in the community cheering on runners.(WWBT)

Music and refreshments

The zone will feature performances from School of Rock, the Hermitage High School marching band, DJ Bob and others.

Local groups will cheer on runners, and volunteers will hand out candy. Members of Shoes for Good plan to dress as pickles and pass out pickle juice. An applesauce station will also be available.

Spectators can attend the zone, where a food truck and coffee will be available, Callahan said.

CarMax support

CarMax is the title sponsor of the half marathon and is supporting the event for the fifth consecutive year. Company leaders said more than 50 associates are running across the three courses and volunteering at the Hype Zone.

“Richmond is CarMax’s hometown. We have been here for 33 years, we have over 1,800 associates in the area, and it’s really important to us to give back to the community where our people live and work,” said Craig Cronheim of CarMax.

The Allianz Richmond Marathon, CarMax Richmond Half Marathon and Capital One Richmond 8K are sold out. Race day is Nov. 14.