Deepfakes targeting women are becoming more common

RICHMOND, Va. (WWBT) -Deepfake images and videos, highly realistic but entirely fake, are becoming easier to create and harder to detect.

Experts warn that women are being disproportionately targeted, often without their knowledge.

Cybersecurity specialists say the rapid evolution of artificial intelligence has turned deepfake technology into a growing form of gender-based violence.

Recent data shows that about 99% of deepfake pornographic content targets women and girls.

In January, Grok AI, a chatbot developed by Elon Musk’s company and integrated into the social media platform X, came under scrutiny after reports that it generated sexually explicit images of women and children.

The platform is now under investigation to determine whether it adequately mitigated risks and complied with existing laws.

“Things are going to get worse before they get better,” said Alex Nette, a cybersecurity expert who studies online threats and digital exploitation.

Nette said the first line of defense is skepticism and independent verification, especially when encountering viral images or videos online.

“If you look at something and it seems a little strange, it probably is,” Nette said. “Go look it up. There are lots of fact-checkers for viral AI videos online.”

Experts say those who believe they have been targeted should act quickly and not ignore suspicious activity.

Nette emphasized that digital protection starts with being mindful of what is shared publicly online, though he acknowledged that limiting one’s online presence is not realistic for many people.

“The number one piece of advice is not putting your face on the internet,” Nette said. “But of course, that’s not really an option these days for many celebrities and newscasters alike.”

The risk is especially apparent on social media platforms.

A search of reporter Macy Moors’ name on Facebook revealed multiple fake accounts using her image, content, and name in apparent attempts to scam users.

Nette said reporting fake accounts and suspicious activity directly to platforms is critical, even if the process feels frustrating.

“My best advice is to scroll to the bottom of that website,” Nette said. “There’s often a privacy policy, and within that there’s usually a link or email to contact the company. That’s often your best chance to interact with a real person.”

He also recommends filing a police report, even when immediate action is unlikely.

“Always file a police report when something happens. Whether it’s a scam, phishing or malware,” Nette said. “If there’s a knock-on effect and you need to file an insurance claim, you’ll often need that report.”

Experts say acting quickly can help limit damage and improve the chances of content being removed.